Corporations love to profit off Pride. But they can’t protect LGBTQ people.

Never trust a for profit entity to advocate for your rights. If it appears the backlash would be sufficient enough to harm their profits in the long term, many of those advocates would disappear. They exploit LGBTQ+ groups to capitalize on them, nothing more. All of this feel-good pro-Pride logo stuff? Rainbow capitalism. Be wary of it, because in July, most of them will go right back to what they were doing before, including funneling money to anti-LGBTQ+ organizations.

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